The NOV, a dutch (military) officers unions was looking for a video concept to recruit new members. In consultation with the NOV, we decided on a cinematic approach to reach a younger crowd. The final product was a visual interpretation of what joining the NOV means for you as a member: The film shows a growing group of strong and diversely talented people emerging behind a young and determined officer.
The NOV is a diverse organization, composed out of different branches of the military. It offers support and numerous services for their members. It is important that the diversity and value of these services are communicated properly. Setting the right atmosphere for this video was key. The visual experience ensures that the brand values and strengths are communicated with the viewer.
The incorporation of this video contributed to a growth of a staggering 250% in newly recruited members within a week after the video launched.